Writing for web is like sketching. Some meaningful sentences make a paragraph and some meaningful paragraphs usually form a good write-up. But Web writing? It is more than writing words — a pictogram. It is all about visual presentation, rather than textual display. As a writing on a website is a matter of the visual world, writers need to be very careful about visual presentation of the text and very cautious about jugglery.
Thus, a writing for a website demands three Rs — readability, recognizability and reachability. These three make the writing pictographic. Also, on Web, keeping reader enthralled on your writing is the most challenging issue. If the readers do not find a write-up an easy-read, easy-recognisable and easy-reachable to the context, he will switch to another site. Thus, let readers have U-loops with more three — crispy, short and choppy version of your writing while they are scrolling through your piece.
Web writer requires two more things. Leave a hook at the beginning of the story and finishing taste at the bottom as the readers can have a complete message about what you wanted to tell them.
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